Insights blog

Insights, news and thoughts from us as we work to build better, more sustainable websites.

Abstract image to demonstrat AI search

Will Google generative AI make SEO links less important?

Insights graphic

What’s Google Analytics 4 and why you need it on your website

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Low-Carbon Web Aesthetics: Energy-Saving Digital Design Trends to Watch Out for In 2023

SEO fundamentals checklist

Improve your website SEO with these fundamentals

4 Ways Effective SEO Can Reduce Your Website’s Carbon Footprint

Low-Carbon Web Colour Palettes: Why Black Is The New Green

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Sustainable Web Design: How Greening Your Website Can Help Grow Your Business

Spider's web

Deceptive Design: When UX Goes Bad

how to use website audits to make your website better

How to use audits to make your website better