What is AI Search Optimisation?

It's the work you do to make sure your business shows up accurately in AI-generated answers. Tools like ChatGPT, Google AI Overviews, and Perplexity are increasingly where people go to research options and find providers. AI Search Optimisation, sometimes called AEO or Answer Engine Optimisation, is about making sure your business is understood, cited, and represented well in those results.

Do I need to be doing traditional SEO as well?

Yes. Traditional SEO provides the foundation that AI search optimisation builds on. A well-structured, authoritative website that performs well in Google is also much better placed to show up in AI-generated answers. We think about both together.

Can you guarantee we'll appear in Google AI Overviews or ChatGPT answers?

No, and anyone who tells you they can is being misleading. What we can do is make your website as clear, structured, and authoritative as possible, which significantly improves your chances of being cited and referenced. We're always transparent about what's in our control and what isn't.

Is this relevant to my business right now?

If your clients research options before making decisions, and most do, then yes. AI search is already part of how people find and evaluate businesses in most sectors. The earlier you build visibility in this space, the harder you are to displace later.

Your next client might not find you through Google.

AI Search Optimisation

AI tools are changing how people search, research, and make decisions. We help established businesses show up clearly in AI-generated answers, as well as traditional search results.

100% of our search clients generate traffic from AI sources

220% average increase in AI search driven clicks for our clients

4.4x higher conversion rate from AI driven visits

Search has changed

Your prospects are doing so much more than "Googling". They’re asking tools like ChatGPT, Claude and Gemini for recommendations, reading Google's AI Overviews before they click anything, and using AI tools to compare providers. In many cases, they're forming a shortlist before they ever visit a website.

If your business isn't showing up in those answers, you're missing a growing part of your market. The businesses building visibility here now will have a clear head start.

What AI search optimisation means for your business

If you've ever searched for what you do and found a competitor listed instead of you, AI search makes that problem bigger. Rather than a page of links, people often see a single answer naming a handful of businesses.

AI systems are constantly deciding which businesses to reference, recommend and cite. If your website doesn't clearly explain what you do and why you're credible, you're unlikely to be one of them.

The foundations are the same as good SEO: clear content, solid structure and real authority. We make sure yours are strong enough to work for both people and AI tools.

How we approach it

We start by finding out how you currently show up in AI search. Most businesses haven't checked, and the results are often surprising. Our free AI Search Readiness Tester is a quick way to see where you stand.

From there, we identify the gaps, such as unclear content, weak authority signals or technical issues, and fix what's holding you back. Then we build on it, strengthening your presence as a trusted, citable source and monitoring how you're represented as AI search develops.

The principle throughout is simple. A website that clearly explains what you do, who you do it for and why you're the right choice performs better everywhere: in Google, in AI search and with the people who land on your pages.

What we can do for you

Entity and brand mapping

We look at how AI systems currently understand your business, services and expertise, where the gaps are, and where you're being misrepresented. This forms the basis of everything else.

Structured data implementation

Structured data helps search engines interpret your business, services and content accurately, and makes your pages eligible for rich results. We implement it as part of a well-built technical foundation, rather than treating it as a shortcut into AI answers.

Content optimisation

We improve your existing content so it answers the questions your clients are asking clearly and credibly, and builds authority on the topics that matter to your business. That includes service pages, FAQs and supporting content.

Authority building

AI tools favour sources they can verify and trust. We strengthen the signals that establish you as a credible, expert voice in your space, including citations, external references and directory presence.

AI visibility monitoring

We track how and where you appear in AI-generated answers, report on what's changing and adjust the strategy as we go. AI search is still developing quickly, so we treat this as ongoing work rather than a one-off fix.

Where to start

There's no one-size-fits-all starting point. It depends on where you are. Here's what working with us can look like.

1. Free AI Search Readiness Tester

Run your website through our free tool and get an immediate picture of how ready it is for AI search. It takes a few minutes and gives you something useful to work with straight away.

Try the free AI search tool

2. AI Search Visibility Roadmap - from £1,200

A full strategic review of your website, covering your core service pages, homepage positioning, content structure, internal linking, structured data and how you compare with competitors. You'll come away with a clear roadmap of what needs to change, why, and where to focus first.

3. SEO & AI Search Retainer - from £1,500 per month

This is where sustained growth happens. We implement the roadmap, monitor performance, and keep improving as AI search continues to evolve.

On a retainer you get access to the full Consider team:

SEO specialists
Structured data expertise
Content support
A dedicated account manager
Business development input to strengthen your presence beyond your website too.

We provide a proper ongoing partnership, not just a monthly report.

Not sure what you need?
Let’s have a conversation.

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Trusted by clients

AI Search FAQs

Tracking AI search visibility is evolving rapidly. We continually test new methods to refine our work and give clear data to our clients.

Currently we use a combination of automated prompt testing set up for each client and specialist analytics and tracking tools. While we don't think any tool gives an absolute hard number, this suite of tools gives us clear trends across different platforms which we're able to use as KPIs and in our reporting.

SEO focuses on ranking your website in traditional search results. AEO focuses on making sure your business shows up in AI-generated answers. They share the same foundations, clear content, strong authority, solid technical setup, but AEO requires additional work around content structure, entity recognition, and credibility signals. For most businesses, the two work best together. The lines are blurring as Google and other traditional search tools roll out more AI features. But it's AEO makes sure you're visible for the right things in other AI only tools.

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AI Search Optimisation

Search has changed