Law firm SEO and
AI search
Your next client is asking search engines and AI to recommend a solicitor. We help make sure it names your firm.
For growing law firms
We work with law firms that want a consistent pipeline of quality enquiries. Building that takes time and rarely comes down to one thing.
We take the time to understand your firm, agree the priorities that will make the greatest difference, and refine our approach month by month.
Where you have an in-house marketing team, we work alongside them. Where marketing sits with one person, or with the partners themselves, we add the blog content, LinkedIn activity and reporting that support your search, with trusted partners for paid ads.
Is your website earning its keep?
The firms we speak to often raise the same concerns:
“Larger firms and specialist firms are taking our enquiries.”
National brands, specialist firms and comparison sites hold the top positions, even in your own locality.
“We don’t appear when clients ask AI.”
Google AI Overviews, ChatGPT and Copilot now recommend firms by name, and yours isn’t among them.
“Our website looks professional, but the enquiries don’t follow.”
Visitors arrive, read a page and leave without making contact.
“We can’t see what’s working.”
No clear view of which departments marketing generates instructions for.
None of this necessarily means starting again. Often, a single piece is missing.
A faster website isn’t a search strategy
Many agencies approach law firms in the same way: a speed test, a disappointing score and the promise of a faster website that will get the enquiries coming in.
Speed matters, but a fast website that reads like every other firm’s will not be chosen.
What gets a firm found, and recommended, is a combination of:
Content that answers real questions
Page by page and department by department.
Trust signals
Named solicitors, real offices, reviews and accreditations.
Authority
Other credible sites mentioning and linking to you.
Clear signals for AI tools
So they understand who you are, what you do and where.
We assess each of these, then focus on what is holding your firm back.
Read: the fundamentals of SEOAI search for law firms
We asked ChatGPT to recommend an employment solicitor in Guildford. It named eight firms.
If your firm isn’t on a list like that, the opportunity is lost before you knew it existed.
Prospective clients once searched for “solicitor near me” and compared a page of links. Increasingly, they put a full question to Google, ChatGPT, Copilot or Gemini, and receive a short answer naming a handful of firms.
Those answers are drawn from websites, reviews, directories and articles across the web. If your firm isn’t clearly and consistently described in those places, AI tools are unlikely to mention you, however well you rank on Google.
More on AI search optimisation →2,808
times in one month, AI tools pointed people with a legal question to a law firm client’s website, from one cluster of articles on a single topic.
188
times Microsoft Copilot used one new guide we wrote for a law firm client to answer people’s questions in its first full month, alongside 255 visits from search.
Each figure counts the times an AI tool cited the client’s website as a source in its answer.
Your AI Shortlist Report shows you:
- Which firms AI tools recommend for your practice areas and towns
- Whether your firm appears, and what’s said about you
- Where competitors have the advantage
- Where to focus first
See where your firm stands
We run the searches your prospective clients run and share what we find, at no cost and with no obligation.
Meet the team
Laura
Head of Operations
Laura is our head of operations, with a background as a corporate solicitor advising businesses and charities, she’s managed complex projects for listed companies.
Laura keeps everything running efficiently behind the scenes and across client projects. She streamlines processes, coordinates teams, and ensures deadlines and budgets are met.
Megan
Marketing Lead
Megan is our Marketing and Business Development manager, with a background as a Qualified Solicitor, she brings an unmatched level of analytical depth to our internal marketing and growth.
Megan specialises in business development and social media strategy. With deep expertise in LinkedIn, she leads our social media department to expand our digital footprint and brand reach, helping clients to levarge the right platforms to drive their growth.
Mark
Founder & CEOBringing over 24 years of experience in digital to the table. While he’s spearheaded award-winning projects for FTSE100 companies and global organisations, he’s happiest when he’s helping ambitious brands find the cadence for growth online.
With a background in Product Design and a stack of certifications from Google and Awwwards, Mark ensures your digital strategy isn’t just functional, it’s exceptional.
Claire
Lead Developer
Claire is our expert in web usability and interface design. With certifications in visual interface design, responsive design and google analytics, Claire has been building and developing websites since 2004.
Claire ensures that every site we build doesn’t just look good, but effortless for your customers to use. If there’s a way to make a website faster or more intuitive, Claire is already on it.
Louise
SEO ConsultantLouise is our expert SEO consultant, helping companies of all sizes to improve their organic performance in Google and more recently, their visibility via Generative AI.
Louise has worked in SEO since 2016 following 20 years in B2B Marcom roles. She offers honest recommendations from a technical, infrastructural, content and backlink/mention perspective based on competitor insights, her in-built SEO expertise as well as her broad Marketing background.
Natalie
Account Manager
Helping our clients with intuitive, user-focused digital solutions that enhance customer experience and drive results.
With over 16 years of design experience, Natalie specialises in UI and Product Design, bringing a strong focus on solving user needs while delivering forward-thinking digital solutions.
Natalie collaborates closely with clients and our team so we focus on what matters most in delivering results.
SEO for solicitors, built around your departments
Each area of your practice wins work differently. A private individual and a business owner search, compare and decide in very different ways, so we plan, write and report department by department.
SEO and AI search
Technical improvements, practice-area pages, local search and Google Business Profiles, together with the content and third-party mentions that lead AI tools to recommend your firm.
Law firm websites
Strategy, design and build for firms that have merged, rebranded or outgrown their website, while protecting the visibility you have built.
Reporting you can act on
Clear reporting on enquiries by department and source, so partners can see the return on marketing investment.
Marketing that supports your search
Alongside our SEO and AI search work, we add blog content, LinkedIn activity and reporting that support your search, with trusted partners for Google Ads and PPC.
Law firm websites that keep your rankings
A new website should generate more work, not put your existing visibility at risk. That risk is greatest after a merger or rebrand, when pages, addresses and names change at once. Our website projects are SEO-led from the start.
Map what you have
We map every existing page, ranking and enquiry route, so nothing that brings in work is lost in the move.
Plan content that speaks to clients
A content plan built around how your clients search, department by department, with real location pages for real offices.
Design for trust and enquiries
Clear, reassuring pages for people choosing a solicitor at a difficult time: named teams, reviews and easy ways to get in touch.
Launch an asset, not just a website
A fast, accessible, lower-carbon site that we host, support and keep developing, so it keeps working for your firm.
Most projects take 8–12 weeks. After launch, we can host, support and continue to develop the site.
Planning a new website?
Whether you’ve merged, rebranded or simply outgrown your current site, we’d be glad to talk it through.
