- SEO
- Website Design
- WordPress
A contemporary WordPress website for Urban&Civic’s Civic Living brand, designed to excite buyers about a new kind of home and guide them towards purchase across two developments.
Client: Urban&Civic: Civic Living
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Homes built differently, presented differently
Civic Living is Urban&Civic’s innovative housebuilding brand, delivering contemporary, environmentally friendly homes designed to leave a lighter carbon footprint than a traditional build.
Integrated technology makes each home 35% more energy efficient, and the homes themselves are a genuinely distinctive proposition in a crowded market.
The brief was to match that ambition online.
Urban&Civic wanted a site that could excite visitors about the opportunity to buy a uniquely designed home, tell the story of two developments that already had strong placemaking credentials, and give buyers enough confidence to take the next step in their purchase journey.
A site built to excite and convert
The Civic Living website uses video, animation and custom iconography throughout to bring the homes and their environmental credentials to life.
Built on WordPress, it covers two distinct developments: Civic Living at Houlton in Warwickshire and Civic Living at Alconbury Weald in Cambridgeshire, each with their own character and content, within a single coherent brand experience.
The user journey was built around a clear next step: guiding visitors towards booking an appointment or downloading the dedicated Civic Living app, where they could browse available plots, view detailed floor plans and continue their buying journey at their own pace.
Despite being around five years old, the site continues to feel contemporary. That is a reflection of the quality of the original design thinking rather than cosmetic updates along the way.
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