SEO is the acronym for ‘Search Engine Optimisation.’ It’s the practice of aligning and improving a website and it’s content with searches made on search engines like Google and Bing. Effective SEO combines a number of tasks and components to help people using search engines to look for a product, service or answer to find a specific webpage.

Good SEO for a website is especially valuable partly because the 92.96% of global internet traffic comes from search. The sheer volume of searches and the fact with SEO you’re not paying for each visit directly as you would with paid advertising make search traffic transformational for many businesses.

Good SEO aligns the intent of the searcher with your website and the services you provide. So unlike some marketing methods you people you attract through SEO are actively searching for solutions, services and answers that you provide.

An SEO audit, is a set of tests for a website to determine factors that might improve it’s ability to rank in searches. Typically SEO audits review the technical make up of a website to identify performance improvements, adherence to best practice and other improvements to website pages and components. Improving search ranking helps websites to show nearer to the top of search engine result pages.

An SEO audit is a common SEO service early on in a businesses SEO journey. But then it’s often recommended to schedule further SEO audits if there are large scale website changes, for example a new design, major structural change, extensive content changes or a website re-platforming.

The advantage of an SEO audit is it will identify the most urgent SEO priorities particularly technically. These can then feed into a broader SEO strategy or be tackled as one off tasks to help improve a websites search performance.

Absolutely not, SEO is certainly being impacted by AI but if anything it’s becoming even more important. Why? Because AI is being tested by leading search providers like Google and Bing. Search is already the go to starting point for most internet journey’s it’s likely that will increase with AI tools. So websites with great SEO will most likely continue be discoverable through new platforms and existing platforms. We wrote more about Ai and search in this blog.