Once you have a measurement of your websites carbon impact there are few actions you can take.

Often the first is to use the number to make a Carbon Offset in proportion to your site's contribution. We're able to guide you in the best partners to offset your impact. This can make your effective output net zero.

The measurement also gives a baseline for future website developments and can help you protect from 'web bloat' which is the gradual increase in website size and reduction in performance over time which increases the energy demand of your website.

It can also help you compare with averages and competitors.

If you’re unsure, start with a One-off Sustainability Audit to establish your benchmark. You can always roll into an ongoing plan once you’ve seen the benefits.

An SEO audit, is a set of tests for a website to determine factors that might improve it’s ability to rank in searches. Typically SEO audits review the technical make up of a website to identify performance improvements, adherence to best practice and other improvements to website pages and components. Improving search ranking helps websites to show nearer to the top of search engine result pages.

An SEO audit is a common SEO service early on in a businesses SEO journey. But then it’s often recommended to schedule further SEO audits if there are large scale website changes, for example a new design, major structural change, extensive content changes or a website re-platforming.

The advantage of an SEO audit is it will identify the most urgent SEO priorities particularly technically. These can then feed into a broader SEO strategy or be tackled as one off tasks to help improve a websites search performance.

The One-off Audit is a single project that benchmarks your site and identifies fixes. The Ongoing Plan is preventative, it ensures that as your site grows and evolves, new content or features don’t undo those savings. Think of it like a service plan for your website’s sustainability.

No. We provide clear, prioritised actions that your developers, content team, or our own team can carry out. If you’d like us to implement changes, we can discuss that as an add-on service.

Yes. Many clients start with a One-off Audit to establish a benchmark and then choose to continue with quarterly or monthly monitoring once they see the benefits.

Quite the opposite. Most sustainability improvements also make websites faster, leaner, and more user-friendly. Optimisations like compressed images, better caching, and streamlined code typically improve performance without harming design.

We use industry-recognised data on energy use per GB of data transferred, combined with UK energy grid intensity data. Our methodology has been reviewed by sustainability experts, and we're proud to have collaborated with Certified Carbon, to ensure credibility. The exact method we use for measurement depends on the technology of your website. Get in touch to discuss the best option. Read more here.