E-commerce
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Challenge
Purple Mountain Observatory is one of the most exciting outdoor clothing brands of the moment. Founded in East London the brand's offerings are equally at home in a pub by their studio or tackling a difficult trail on mountains and peaks. With a growing product range and attracting customers worldwide, PMO needed to replatform to a website that could showcase their work and grow the ecommerce side of their business.
FUNCTIONAL AESTHETICS
Solution
We worked closely with the team at PMO to identify the technical priorities for their new website. Then benchmarked other websites and collaborated with the PMO team to scope the design requirements. The result is a fast responsive, modern and minimal website which elevates minimal style with some custom elements and interactions. The site navigation uses a bespoke solution to provide a faster user experience and help visitors get to the right categories in the e-commerce store
Impact
Since the new website was launched PMO have enjoyed improved metrics across the board. Increased sales, x3 monthly average site visits. Improved performance across accessibility, performance, conversions and more visibility in search with a dramatic increase in ranking keywords and organic traffic.
Results
We test every website we build and we're proud to achieve superb metrics across a range of tests. Your new website from Consider Digital is built to perform.
Performance
88
Accessibility
95
Best practices
100
SEO
92
CO2 impact
An efficient page load is a valuable metric for reducing the digital carbon footprint of the project along with a number of other benefits in usability.
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