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The AL5 Aesthetics wanted a new website to replace a WordPress site that wasn't delivering the user experience they wanted. Not only that the site didn't reflect their strong brand and in person experience of visiting their luxury medi spa in Harpenden.T he requirement was to develop a beautiful website, designed to guide visitors to find the treatments they're interested in with two routes. We identified the need to have treatments accessible both by their names but also by the conditions they are designed to target. We also needed to preserve existing search performance, export the ecommerce store and improve on the existing site in all metrics
Solution
Our solution is a custom WordPress website. The unboxed design is bold but elegant. Allowing us to use images widely throughout the site. Our solution included: • Custom WordPress website • SEO migration • Hosting & maintenance • E-commerce and migration • Booking platform integration • Advanced tracking & Goal set up in GA4 with Google Ads integration
Impact
The new website has provided an improved experience for new and existing clients for The AL5 since launch. Notably the project has delivered • 53% increase in organic search traffic in the first 3 months since launch • Over 50% reduction in CO2e per page view from outgoing site • 33 point improvement in performance on Google Lighthouse test
Results
We test every website we build and we're proud to achieve superb metrics across a range of tests. Your new website from Consider Digital is built to perform.
Performance
91
Accessibility
96
Best practices
102
SEO
92
CO2 impact
An efficient page load is a valuable metric for reducing the digital carbon footprint of the project along with a number of other benefits in usability.
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