Sharing thought leadership on communication
TalkWise have one of the most innovative and exciting psychometric tools for understanding and improving communication in individuals, teams and organisations. But their web presence hadn’t been refreshed for several years, full of rich content it wasn’t making the impact it should have been. We helped, developing a digital strategy that included a new TalkWise website.
We approached the project by working closely with the team at TalkWise to build a set of personas. That work highlighted two distinct types of audience for different areas of their business. So we focused on a strategy for two brand sites which allow the message and actions for each audience to be clear and engaging.
A cornerstone in the strategy was to create category silos, around which content in a variety of media including video, research articles, downloadable resources, podcasts and online and physical courses can be clustered. That’s given the site a strong base for being discovered in searches across search engines and social platforms right from launch. It’s served to simplify the organisation of existing content and help TalkWise to plan future content.
We used tools including Google Analytics and Google Search Console to research the site structure and content, transforming the data into a roadmap for future content.